From Field to Cloud: Hugo Boss and Rieber Showcase the Next-Level Canteen

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When brand values are reflected in the food

At Hugo Boss, corporate dining is far more than basic catering. It is an integral part of the company culture. Quality, sustainability, and efficiency do not only define fashion and design, but also the daily meals for employees and guests. Together with Rieber, a gastronomy concept was implemented that combines restaurant level quality, well thought out processes, and digital transparency.

Open kitchens, high quality materials, and a calm atmosphere create an environment that invites mindful enjoyment. Fresh dishes, careful preparation, and appealing presentation take center stage. The result is a corporate dining concept that clearly moves away from the classic canteen image and consistently reflects the brand standards of Hugo Boss.

Freshness at Hugo Boss does not begin in the kitchen. It is part of a holistic concept. microgreens are grown directly on site in the microgreen rack under controlled conditions. The cultivation is visibly integrated, making freshness and origin immediately tangible for employees and guests.

To keep the harvested microgreens optimally fresh, they are stored in the freshpolar^® refrigerator. The integrated innovative hygiene filter technology ensures a hygienically clean environment and significantly extends shelf life. From growth to preparation, quality remains consistently assured. In this way, freshness is not only created, but consistently preserved.

The Rieber systems in use structure everyday kitchen operations and ensure stable, seamless workflows from preparation to serving. Hot holding, logistics, and presentation work together efficiently, noticeably relieving the kitchen team.

For guests, this creates a calm, high quality serving experience with consistently high food quality. Corporate dining is perceived as a natural part of the company culture.

The project at Hugo Boss shows how modern corporate dining works today. High in ambition, efficiently organized, and digitally secured with CHECK HACCP. Rieber provides the systems in the background that safeguard quality within the GN-System, simplify processes, and create space for what truly matters.